Most of what you need to run your business is already in your data -- just scattered across spreadsheets, apps, and tools that don't talk to each other. I help you pull it together and put AI on top, so you can ask a plain question and get a straight answer.
what i do
We begin with the smallest thing that solves the problem. If it needs to grow later, it can. No big commitment to find out whether this is worth it.
I set you up on the right AI tool for your business, build a prompt library -- a set of saved instructions for the things you do every week -- and train you to run it yourself.
The Starter Kit, plus connectors -- links that let AI work directly with the tools you already use, like your booking system, inbox, or spreadsheets -- so the repetitive work runs itself.
A purpose-built assistant, built for you from scratch. An agent is software that handles a task on its own -- most often working across your own data to answer questions and flag what matters, and at the top end handling customers directly, like taking their orders by text.
Every engagement starts with Tier A. We figure out where your data actually lives and how your business runs day to day, then build automations aimed at the repetitive work eating your time. What we learn in Tier A is what points to the automations worth focusing on if you move up to Tier B, then C.
Plenty of businesses never need more than Tier A -- if what you want is a jump-start on AI that answers with your business's own knowledge, instead of the generic replies the average ChatGPT user gets. That's where you start to see the real trick: AI is only as sharp as the specific data and skills you feed it -- and that's the difference between a small convenience and a serious cut in repetitive work.
how it works
Here's how an engagement actually runs, start to finish. You always know what's happening and what you're paying for.
We talk through where your data lives today and the repetitive tasks eating the most time.
I get you set up with an AI subscription and my custom onboarding bot -- more on that just below.
Each week I review the process recordings you send through the bot and reply with what we could automate next. You pick, I build it -- and along the way you learn what AI can actually do.
You take the automations and the know-how and run on your own, or we move to Tier B: I give your trained agents direct access to where your data lives.
day one · meet otto
Getting going starts with Otto -- an onboarding assistant I built and trained myself. Instead of lining up our calendars every time you need to pass something along, you just talk to Otto from your phone whenever it suits you, walking through the tasks that eat your day. Sharing what you want automated becomes a natural part of the workflow -- and it gets your team comfortable using AI day to day from the very start. What you send reaches me already sorted into what's worth automating.
Otto then walks you through setting up your own AI -- a live, back-and-forth conversation, not a scripted tutorial -- one step at a time, at your pace. Minutes instead of hours in meetings, and AI is saving you time before we've built a single custom thing.
5+ years building software. Professional software development, shipping real solutions -- and building with the latest AI tools and processes every day.
I design systems for clients. Before software, I spent years turning messy real-world requirements into systems that actually work -- the same instinct I bring to your data.
I run a custom AI platform. I built, deployed, and actively run a full custom data platform for AI integration -- built and run on my own. It's the same kind of work I do for you.
about
No account manager, no hand-off, no game of telephone. You talk to the person who's actually building it, first call to handoff.
That means straight answers and one clear line of accountability. I can do the heavy custom build when it's warranted -- and I can tell when it isn't. Picking the right-sized solution for what you actually asked for is the skill; the building is just how I deliver it.
So when a job needs real engineering, that's my core work. And when it doesn't, I'll set you up with something simple you own and walk away.
go deeper
Poke at a working owner-insights agent and four customer-facing demos -- test the kind of intuitive, plain-language answers you can get back.
When the system itself is the problem, Structure is a full data-and-CRM platform you own -- the step beyond Tier C.
let's talk
If you've been hearing about AI and have no idea where to start, that's exactly the call to have. No pressure, no jargon -- just a straight read on whether there's something here worth doing.
Prefer email? contact@underlayai.co
